How to Get More Customers from Google Without Wasting Money?
- shravan hooda
- 5 hours ago
- 6 min read
Get More Customers from Google by Targeting the Right Keywords
One of the most common mistakes made by businesses is that they use keywords solely based on the search volume of said keywords. High search volume does not always equate to having more customers.
For instance, let us say that you own a digital marketing agency. Using the keyword digital marketing might earn you hundreds of visitors, but those visitors can be students, research, people seeking jobs, or people seeking definition.
Using the keyword digital marketing agency for ecommerce businesses will surely yield fewer searches, but the person searching it is closer to using an agency's services.
This is where the search intent comes into play.
Normally, there are four types of search intent:
Information: the visitor wants some information.
Navigational: the visitor is searching for a specific website/brand.
Commercial: the visitor is comparing products or services.
Transactional: the visitor is going to do something (make a purchase).
When customer acquisition is your goal, it is worth focusing on commercial and transactional keywords.
Example:
How does SEO work? is an informational query.
Best SEO agency in Delhi is a commercial query.
Hire SEO company in Delhi is a transactional query.
The second and third queries are way more valuable to get customers.
Long-tail keywords can also play an important role when it comes to lowering competition: instead of competing with hundreds of companies for one broad keyword, focus on specific queries related to your customers.
The aim should never be traffic only your keyword strategy should bring visitors that really want to buy your product/service.
Improve Your Google Business Profile for Local Customers
If you are serving customers at a specific location within a city, then Google Business Profile becomes one of the most valuable free marketing tools for your business.
If someone searches for phrases like:
Digital marketing agency near me
Best dentist in Noida
Restaurant near me
SEO company in Gurgaon
then Google usually shows relevant local businesses in the search results as well as in Google Maps.
Your optimized business profile provides important information to your prospective customers even before they get to your website.
These include:
Business name
Address
Contact number
Website URL
Business category
Opening timings
Description of the business
Services or products offered
Pictures
Reviews
The latter is of utmost importance since people tend to believe more in businesses which have been reviewed by actual customers.
Encourage happy clients to write genuine Google reviews about your business. It is also imperative that you respond professionally to both positive and negative reviews.
Posting updates, promotions, photos, service information, and announcements on a consistent basis will help keep your profile alive.
Local SEO is particularly important since users performing local searches tend to have high purchase intentions.
For instance, a user who searches for best salon near me is likely not doing any general research but rather looking to make a booking shortly.
A company with an excellent Google Business Profile can consequently drive clients without spending on each click.
Build SEO Traffic Instead of Depending Completely on Ads
Google Ads deliver fast results, but once you stop paying, all your traffic through advertising goes away.
SEO operates in a different way.
Search engine optimization will make sure that your site ranks naturally in Google search results. Even though SEO takes time and effort, a good ranking will provide traffic, enquiries, and customers for a longer period.
First, make sure you optimize the technical and on-page SEO of your site.
Key aspects are:
Title Tags
All-important pages must have a title tag including the key keyword in a natural way.
Meta Descriptions
Write a description that will make people interested in clicking your listing.
Headings
Use headings (H1, H2, H3) to structure your page.
It allows not only making it easier for the visitor to find other pages on your website but improves the site's architecture.
Website Speed
If your site is too slow, people leave. Compress images, remove unnecessary scripts, choose efficient hosting.
Mobile Optimization
An enormous share of the searches is done from mobile phones. Your site must be user friendly on smartphones.
Useful Content
Google strives to give useful answers. Write content that is relevant to the queries or issues the clients would have while searching online.
Instead of writing random blog posts just for the sake of having more posts, write content according to the client's journey.
For instance, an SEO company can write the following posts:
How Much does SEO Cost for Small Businesses?
SEO versus Google Ads, which is better?
How long does SEO take to generate leads?
How to choose an SEO Company?
Such content would help you reach out to clients at various stages in their buying journey
Stop Sending Paid Traffic to Weak Landing Pages
Many companies point fingers at Google Ads because of problems on their website.
The company might have great targeting, attractive ads, and relevant keywords, but if the landing page confuses visitors, they won't contact the business owner.
Here are three things a good landing page must explain right away:
What does the company offer?
Users should clearly understand the services the company provides in a few seconds.
Why should they trust the company?
They can use testimonials, case studies, results, experience, certifications, etc.
What should they do next?
Use clear calls to action such as:
Request a Free Consultation
Get a Quote
Book a Demo
Call Now
Scheduled a Meeting
Avoid giving visitors too many options.
A page packed with multiple menus, links, pop-ups, and offers can distract users from performing the actions you need them to perform.
Also, keep your forms short because asking for ten different pieces of information when the company needs just a name, email address, and telephone number can decrease conversions.
Think about advertising profitability as a simple example.
Let's say you invest ₹10,000 in Google Ads and get 500 visitors.
In case of 1% conversion, you get five leads.
But if you improve your landing page, your conversion rate will be 4% and, therefore, 500 visitors will produce 20 leads.
Improving conversion rates sometimes pay off better than traffic purchase.
Use Google Ads Strategically Instead of Spending Everywhere
Google Ads is not a waste of money by itself; poor targeting and poor management waste money.
First, one should not bid on all keywords associated with a business.
It is better to focus on high-intent search queries.
If you offer website design, for instance, you may target:
Hire website designer
Web development company near me
Ecommerce website development agency
These queries demonstrate much stronger commercial intent than the generic term website.
Also, one should not forget about negative keywords.
For instance, if you sell professional marketing services, your ad may pop up in response to such queries as:
Free digital marketing course
Digital marketing jobs
Digital marketing salary
Such visitors are unlikely to be interested in your services.
Adding negative keywords such as jobs, salary, course, free, etc., where needed, will save you from wasted clicks.
You should also keep track of certain key performance indicators such as:
Cost per click
Conversion rate
Cost per lead
Search terms
Click through rate
Return on investment
Cost of customer acquisition
Do not assess your campaigns solely by their number of clicks or impressions.
A campaign that yields 10,000 clicks but no sales is not a success.
A campaign yielding 500 relevant visitors who become profitable customers can be much more worthwhile.
Keep allocating your budget to campaigns, keywords, locations, devices, and audiences that yield actual business results.
Track Every Lead and Turn Google Traffic into Customers
You won’t be able to improve something that is not measured.
Most companies know how much they invest in advertising but have no idea which keywords, pages, or even campaigns have produced their lead.
Set up the right conversion tracking so that you know which marketing actions produce results for your business.
Depending on your business, some of the most critical conversions might be:
From submissions
Phone calls
WhatsApp inquiries
Purchases
Appointment bookings
Requests for demos
Newsletter subscriptions
Quote requests
Google Analytics and Google Search Console will give you insights into how users discover and use your site.
Google Search Console will allow you to find out which search queries produce organic traffic, while Google Analytics will help you analyze user behavior and conversions.
However, marketing does not end when the lead lands.
Sales follow-up is equally important as traffic generation.
In case your prospective customer has submitted your form but got your reply after two days, he might have chosen another business in the meanwhile.
Develop a proper lead management system.
React rapidly, understand the needs of your prospect, give valuable information, and follow up professionally.
You should also identify what kind of leads will be converting into clients for you.
For instance, you may find out that some keywords produce 50 leads, but just two clients from them, and another keyword produces 20 leads, but eight customers.
The second keyword can be much more profitable compared to the first one.
And this is why a winning marketing with Google should pay attention to revenues and not to traffic.
Finally, the best solution for acquiring more clients via Google without wasting money is the integration of all the elements mentioned above.
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